New name, new look 👀
A change of course for the look and feel of this newsletter, and what it means for subscribers
Over the next week or so you will notice a few changes to the look and feel of this newsletter. The short version is that the content will be similar, but the name and look now match my long-term direction and objectives of the publication.
Some questions you might have:
Why did you go through rebranding?
The initial name and imagery I chose no longer match the direction in which it has evolved, and the future roadmap (did someone say a printed book? 🫢)
What does your new brand mean? What’s the significance of your new identity?
Metaverse Field Guide speaks to my core value offering. Blockchain, web3 and emerging technology are all worth exploring, but the magic is how they converge into a digital transformation of how we work, shop, socialise, and play. The Metaverse refers to this interconnected physical and digital world.
The newsletter, my corporate workshops, guest lectures, and consulting work are all now unified under one common purpose, just like a Field Guide to a new frontier:
Your guide to the limitless potential of emerging technologies and navigating the ever-evolving landscape of the metaverse.
This newsletter contributes to this purpose by keeping you informed on the latest news, insights, and trends shaping this exciting digital future.
How did you choose your new company name and identity?
A weeks-long process of dissection, reflection, and some invaluable support from wonderful people in my life with professional branding experience.
What can you expect to be different now as a subscriber?
The emails and website will look a little different, but the content and rhythm will remain the same. All free and paid subscriber benefits will remain the same.
As always, thank you all so much for your support!