Wednesday W.O.W - Digital Twin👯
Your mid-week bite sized treat on emerging tech and our journey to the Metaverse. Learn how Digital twin technology is changing the way we design, operate, and maintain physical assets and systems.
A nibble of knowledge in your inbox every Wednesday with a simple format:
What the technology is
Objective(s) - what is it trying to achieve, with some examples
Why it is important to users as well as businesses & brands.
What is a Digital Twin?
A virtual replica, or "twin," of a physical asset or system, connected to its physical counterpart through sensors and other data sources, allowing it to gather real-time information about the asset or system's performance. 5G is often critical to these data flows.
The real magic is using this model to simulate changes, and experimenting with the Digital Twin in a “test” environment.
Within the overall umbrella category of “Real-time 3D technology”, the use of computer-generated 3D graphics that can be rendered and displayed instantly, allowing users to interact with the 3D environment in real-time. Virtual Reality is also in this category.
What is the objective(s) of the technology?
To revolutionize industries and change the way we approach design, operation, and maintenance of physical assets and systems, as well as simulate potential scenarios.
Design: to create and test virtual models of physical assets and systems in real-time, reducing the need for physical prototypes and testing. This saves time and money while improving product quality and efficiency.
Operations: Optimize the performance of the physical asset or system by identifying issues or inefficiencies through the digital twin's data analysis. More details on use cases across different industries, and a case study, can be read here.
Maintenance: To reduce costs and increase efficiency through predictive maintenance and simulation testing. Ideal in many industrial and aerospace contexts.
Simulate future scenarios, allowing engineers and operators to test and optimize physical assets and systems under different conditions and scenarios. This can help identify potential issues and inefficiencies before they occur in the real world, reducing costs and improving performance.
To enhance safety by identifying potential hazards and testing safety measures in a virtual environment.
An example that integrates all of these is the Digital Twin of Vancouver Airport, click through to read the details.

Why is it important?
Digital Twin technology is becoming increasingly important as businesses seek to optimize the performance of physical assets and systems, while also reducing their environmental footprint by optimizing resource usage and minimizing waste.
In an increasingly uncertain world, Digital Twin technology helps businesses prepare for unforeseen outcomes by allowing them to simulate different scenarios and identify potential issues before they occur in the real world. Overall, Digital Twin technology is a powerful tool for businesses seeking to improve performance, reduce costs, and enhance sustainability.
Are you interested in creating a Digital Twin to optimise and future-proof your business? I have a partnership with the world's leading real-time 3D engine platform and can help you create immersive and interactive experiences across a wide range of industries and applications. It’s one of the (many) consulting services I offer. Reach out to me at https://johnsonandhunt.com/reach-out